Volkswagen // LinkedIn Thought Leadership

An electric VW ID Buzz

The transition to electric vehicles has been identified as a key opportunity to reduce emissions in line with the Paris targets. For the transition to happen at the speed and scale needed VW (Group of America), looked to build understanding and awareness through thought leadership, in particular, using LinkedIn.

Leadership in a crowded field

Even for a company the size of Volkswagen, LinkedIn can feel like a crowded space, with endless competition for attention. It remains however, a key platform for the sharing of knowledge and ideas. In order to achieve the desired reach and credibility, a strategy was needed that defined a clear niche, tone of voice and identity, based on extensive analysis of audience data and platform best practice.

My role

  • Strategy lead

  • Audience research

  • LinkedIn best practice guidance

  • Tone of Voice and niche development