Over the last two decades I have held senior roles in the media, NGO, commercial and agency worlds — giving me a unique perspective on how to tell stories that stick.

For five years I worked at the Ellen MacArthur Foundation, a global NGO dedicated to developing and promoting the circular economy. As its Media and Messaging lead I helped to build the relationships and create the content that has seen the Foundation become one of the world's most trusted authorities on circularity.

That experience saw me move into the commercial world, becoming chief communications officer for the world's biggest dedicated circular economy e-commerce clothing platform Teemill and its sister brand Rapanui, ensuring circularity and sustainability were at the heart of their story and driving financial success.

As Global Insights and Editorial Director at impact and communications consultancy BPCM, I worked with brands including Volkswagen, Supercircle, the Apparel Impact Institute and Sunspel, as well as developed BPCM's own editorial and thought-leadership strategy.